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Fixed Ops

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Articlesby Don ReedApril 11, 2011

Five Rules of Service Customer Engagement

Don Reed - Fixed ops industry expert and trainer Don Reed presents the five rules of engagement service advisors should follow with service customers.

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Articlesby Brad SimmonsApril 4, 2011

Winning Back Consumer Trust in the Service Department

Brad Simmons explains the importance of building trust with service customers and discusses ways service advisors can build trust when presenting upsells to customers.

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Articlesby Hal ScottOctober 19, 2010

Why Customers Put Off Maintenance

Most customers postpone repairs and maintenance work. Industry Expert Hal Scott discusses why customers put off service work and explains how to overcome customer objections to get them in for needed service and maintenance.

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Articlesby Don ReedAugust 16, 2010

Service Advisor Training

Don Reed - A significant number of dealers these days are becoming more and more aggressive in selling used vehicles. Some have even lost their new car franchises and now rely solely on used vehicle sales, along with parts and service sales to pay the overhead and hopefully provide them with a significant return on investment (ROI).

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Articlesby Jennifer ConnerJuly 20, 2010

Why Outsource Your Parts Inventory?

Jennifer Conner - A dealer’s parts inventory can be valued at hundreds of thousands of dollars to well over $1 million. This large of an asset needs protecting and auditing, ideally by an unbiased third party.

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Articlesby Kimberly LongJune 7, 2010

Service Powerhouse at DeBoer's Auto

Kimberly Long - To the casual observer passing by DeBoer’s Auto in Hamburg, N.J., the dealership might appear to be a small, rather unassuming-looking used car lot. To be sure, DeBoer’s isn’t a gigantic operation – they stock about 20 used vehicles at any given time – but the area in which the store truly excels is its fixed operations.

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Articlesby Don ReedMay 10, 2010

How to Design a Fixed Ops Marketing Plan

Don Reed - A worthy goal for every dealer would be to sell a new or used vehicle today and keep that customer coming back to your dealership for life. You want them coming back for all their service needs, for parts, for body repairs, to buy additional vehicles for their family and of course, to trade in the vehicle you just sold them to buy another. Makes sense, right?

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Articlesby Don ReedOctober 14, 2009

Menus Can Make a Difference

Don Reed - Most dealers today understand the value of an F&I department, and history shows that this department can be a significant profit center when the right processes are implemented, enabling managers to sell additional products and services to every customer who takes delivery of a new or used vehicle.

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Articlesby Jennifer Murphy BloodworthSeptember 10, 2009

All-Pro Team Selling Service Contracts in the Service Drive at Chuck Fairbanks Chevrolet

Jennifer Murphy - Would you like your service department to gross tens of thousands of dollars more each year? The answer seems like a no-brainer, but many dealerships aren’t taking advantage of additional profits that can be had by selling service contracts on the service drive. Chuck Fairbanks Chevrolet’s service department, however, is grossing an extra $7,000 a month by doing just that ...

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Articlesby Don ReedSeptember 4, 2009

Maximum Accountability Creates Maximum Profitability

Don Reed - After spending the last nine years working with hundreds of dealerships all across our country, I have discovered an amazing phenomenon permeating fixed operations. One could compare this phenomenon to cancer. The good news is this cancer is 100 percent curable for every single dealer who really wants to be cancer-free! The cancer is called “Lack of Accountability.” I find maximum accountability for everyone’s performance in the sales department ...

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