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Fixed Ops

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Articlesby Don ReedFebruary 7, 2012

Increase Fixed Ops Traffic by 20 Percent

By outlining a fixed operations marketing plan with daily, monthly and quarterly plans, industry expert Don Reed explains how dealers can realize a 20-percent increase in fixed operations traffic.

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Articlesby Don ReedDecember 16, 2011

Your Service Department is Not a Democracy

As a dealer, you are the ultimate decision maker. You don’t need to take a vote every time you want to make a change in policy, process or personnel. Fixed operations expert Don Reed discusses how making changes might not be popular among employees, but can make the dealership more efficient and profitable.

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Articlesby Joseph ClementiOctober 21, 2011

Managing Your Special-Order Parts

Dealership general manager Joseph Clementi explains how to manage and more closely monitor special-order parts as a way to control cash flow.

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Articlesby Don ReedSeptember 30, 2011

Performance Improves When Measured

Fixed operations expert Don Reed discusses the importance of measuring performance and outlines 28 different stats in the service and parts departments that should be measured for individual employees to evaluate performance.

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Articlesby Don ReedAugust 5, 2011

Five Technology Products to Increase Fixed Operations Sales and Profits

Don Reed, fixed operations expert, discusses five technologically advanced products that will increase dealerships’ fixed operations sales and profits if used properly.

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Articlesby Kimberly LongJuly 1, 2011

Building Sales in the Service Department

The service department can become a profit machine with the right tools, processes and training. The use of maintenance menus and inspection checklists is a great place to start to focus on effective upselling.

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Articlesby Kimberly LongJune 20, 2011

Jerry Seiner Chevrolet Boasts Robust Wholesale Parts Business

At Jerry Seiner Chevrolet in Salt Lake City, Utah, the parts department has been cultivated to a level of success not seen by many, thanks in no small part to its wholesale operation. The department sells $1.6 to $1.7 million in parts each month.

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Articlesby Don ReedJune 15, 2011

Optimism Abounds in Fixed Operations

Fixed operations expert, Don Reed, follows up on his previous article with facts and figures about dealers’ compliance with the Five Rules of Engagement for Service Customers. With dealers reporting more service customers coming in, dealers stand to earn a lot more business if they adhere to the rules 100 percent of the time.

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Integrating an Online Service Scheduler

Customers go online for nearly everything, including automotive service. Author Jenny Murphy discusses what dealers should consider when implementing an online service scheduler and looks at how four dealerships have successfully integrated this technology into their fixed operations.

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BMW of Sarasota Incorporates Third-Party Service Loaner Program

BMW of Sarasota Incorporates Third-Party Service Loaner Program

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