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Shift your focus away from sales and toward customer service to make buying a car at your dealership a memorable experience.
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Digital marketing managers like Andy Dasher are learning that a robust, two-way text-messaging platform can drive in-market leads and help keep dealerships on the FCC’s good side.
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ADT sits down with Dean Evans, a digital marketing expert with experience in the retail, OEM and third-party segments.
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Failing to nominate a compliance officer is like betting against the regulatory house.
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Having trouble hiring quality service technicians? You might not be looking in the right places.
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The magazine caught up with Dealertrack’s Raj Sundaram to discuss sales forecasts, the specter of the subprime auto finance bubble, digital retailing and the Dealers’ Choice Awards.
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Look for these essential skills and abilities when choosing the person who will helm your business development center.
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Time-honored strategies can still have a profound impact in the Digital Age.
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Mike Stone’s 50-year career in auto retail was built upon his genuine desire to serve customers over the long term.
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Successful Internet dealerships are built on an interdependent strategy that puts showroom sales pros and BDC agents on the same page.
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