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Assuming every service customer will remain blindly loyal to the dealership is a mistake that costs unwitting dealers countless sales.
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Auto dealers finally have an answer to a critical compensation question thanks to a 5-4 Supreme Court decision in the Navarro v. Encino Motorcars case.
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Newly minted Ford Dealership Hall of Fame member Steve Pleau reflects on his nearly 50-year career and describes his surprise induction.
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Managers, staff, and customers all benefit from true leadership. Follow these four action steps to uncover and correct the broken processes that are holding you back.
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Whether underperforming service advisors don’t know how to hit their goals or simply refuse, dealers must be prepared to take forceful action.
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Make anti-harassment training stick by creating a program that addresses leadership and accountability, clear policies, compliance training, and reporting and investigation.
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Omnichannel systems are backed by business process management, which works behind the scenes to manage the components of online and instore sales.
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Give green peas a fair chance at success by playing to their strengths, building trust in the process, adjusting when needed, and allowing them to close deals.
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Aromachologist Farah Abassi creates custom scents that energize car buyers and complement their dealerships’ brands, décor, and demographics.
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Phone skills are severely lacking in dealerships today, but one GM has a plan you can use to be sure every caller gets the right answer.
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