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Digitalby Rob AndersonAugust 3, 2007

Advertise During Economic Downturns: Opportunity For Expanding Your Market Share

Rob Anderson - This lead to four years of solid growth prior to rising interest rates and gasoline prices over the past 12 months, so let’s take a page from the manufacturers’ playbook.

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Dealer Opsby Greg GoebelAugust 1, 2007

Five Steps To Structuring Special Finance Deals

Greg Goebel - Gross profit makes the world go ‘round. You can’t spend a “unit,” a “deal,” or any other measurement——it all revolves around the gross. What then, does it take to earn that gross, and what exactly should our target be?...

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Digitalby John Max MillerAugust 1, 2007

The Right CRM Tools Make You Money

John Max Miller - Most CRM systems do not automate many processes. They require human interaction to manage and implement these processes, while automated processes cost nothing.

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Digitalby Mauricio EspinosaJuly 31, 2007

The Hispanic Prospect: Make The Right Call

Mauricio Espinosa - Make sure that every staff member with any form of contact with the public has received multi-cultural training. Record language preferences in your CRM tool ...

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Dealer Opsby Erika CooperJuly 31, 2007

The Green Pea Phenomenon: Making the Customer Like You

Erika Cooper - The success of green peas never ceases to surprise me. It's amazing that the less you know, the better you do in auto sales ...

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Digitalby Jason EzellJuly 30, 2007

Don’t Trash Flash: Search Engine Optimization and Flash - A Winning Combination

Jason Ezell - Flash makes Web sites interesting, attractive and interactive. In today’s market, capturing and keeping your visitors’ attention is increasingly difficult...

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Dealer Opsby Glenn RobertsJuly 29, 2007

Five Vital Steps For Better Deal Structure: Improving The Finance And Insurance Process

Glen Roberts - Deal structuring was all about trying to maximize profit for the store and getting the deal bought. Often times this meant switching the customer to a cheaper car, getting the customer a co-signer or getting more down payment.

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Dealer Opsby Carlos RodriguezJuly 28, 2007

Online HR Management Systems: Easing The Burden For Small Business Owners

Carlos Rodriguez - Achieving success in any business requires a relentless focus on the basics: the core product or service, customers, distribution channels, competitors and the bottom line.

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Dealer Opsby Tom HudsonJuly 27, 2007

"Yo-Yo" Deals In Finance: I Don't Think So

Thomas B. Hudson, Esq. - The relative rarity of these transactions doesn’t faze the NCLC, or, for that matter, the press. They know a good, catchy (and loaded) headline phrase when they hear one. So, they call every conditional delivery transaction...

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Digitalby Rob ChesneyJuly 26, 2007

Your Pictures Are Worth A Thousand Clicks: An Advanced Lesson In Taking The Best Pictures

Rob Chesney - When staging your photographs, select a site with a neutral background. Be sure that the location is free from visual distractions as well (a solid-color wall or an open area in a parking lot are excellent choices)...

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