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Kimberly Long - “It was one of those middle-of-the-night ideas,” said Amy Schlueter, vice president of Schlueter Automotive Group in Waterloo, Ontario, referring to their innovative new campaign, the Twitter Test Drive.
Read More →The retail auto industry has been more than a little challenging in recent times, but special finance is an area that has proved particularly problematic.
Read More →Scott Dreisbach - The importance of precise vehicle inventory management has never been more clearly defined than it is today. It is well known that precise vehicle inventory management can be the difference in whether or not we operate our stores at a profit or loss.
Read More →Glynn Rodean - We can’t wait for success to come to us. We have to go after it, and technology can help in a lot of ways. Technology can enhance communication with prospects, target certain segments of past customers, locate new customers who are in the market for a vehicle and simplify certain BDC processes.
Read More →Kimberly Long - Nearly every dealership these days seems to have some kind of online presence, although to varying degrees. Some have just a Web site, while others have a Web site and listings on sites like AutoTrader.com or cars.com.
Read More →David Keller - Here we are and our automotive world has changed so much we hardly recognize it anymore. Who would have thought a few short years ago we’d be in this spot today?
Read More →Harlene Doane - First came what is known as Web 1.0, which was basic Web design that included a number of static pages that basically pushed information out to online shoppers.
Read More →Thomas B. Hudson - “No. Why should we pay ABC Forms Company 58 cents a form for those things? My brother-in-law says he knows a printer who’ll run them off for us for 12 cents each. Give me a copy of one of the ones you have left, and I’ll get us a bunch made.”
Read More →Jim Jackson - Twitter, Facebook, blogs, grapevine—of these four choices, which do you think has the potential to provide tremendous growth in leads? If you said Twitter, Facebook and blogs, you’re right.
Read More →Opening a dealership today can be very different than opening a dealership just 10 years ago. Through technological innovations, processes in all areas of the dealership can be improved for both the dealership staff and the customers.
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