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David Keller - Now the Cash for Clunkers promotion is over, you can breathe a little. Wrong! You’d better get going and decide what to do now that customers are not walking rapidly into your store ready to sign contracts without expending a lot of sales effort or advertising on your part.
Read More →Kimberly Long - While most businesses have acknowledged the influence of the Internet on modern-day commerce and have embraced it as a powerful advertising medium, it’s still difficult for some auto dealers to imagine not keeping more conventional methods of television, radio and print as part of their advertising and marketing strategies.
Read More →David Keller - The most important, and very disturbing, thing I see happening in the automotive industry right now is the lack of lenders willing and or able to loan funds to dealers to capitalize their operations, finance a dealership purchase or new equipment, or just loan money on existing collateral.
Read More →Today’s dealership climate differs drastically from that of several years ago. We have seen the resurgence in the popularity of BHPH across the spectrum.
Read More →Tom Herald - In order to gain a more clear vision of the future, we must first have a solid understanding of our past.
Read More →Jennifer Murphy - The evolution of an auto dealership can be a slow process; however, Suzuki of Wichita is constantly in motion, quickly adapting to a changing industry. Led by Scott Pitman, president and chief evangelist, the Wichita, Kan., dealership claimed the number-one spot for new Suzuki sales in July 2009.
Read More →Don Reed - Most dealers today understand the value of an F&I department, and history shows that this department can be a significant profit center when the right processes are implemented, enabling managers to sell additional products and services to every customer who takes delivery of a new or used vehicle.
Read More →Kirk Manzo - For generations, people have passed down the details of history not in written form, but rather with the spoken word. Stories of how the conquerors were vanquished and the village was saved abound. This simple method of communication has allowed others to learn from the past.
Read More →In Beaumont, Texas, more than eight years in the trenches coupled with smart decision-making has kept special finance at Kinsel Ford Lincoln Mercury Mazda alive and well. Much of the dealership’s success is a result of the special finance department’s strong foundation.
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