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The magazine’s from-the-trenches columnist offers a few insights on how to get the most out of your customer communications.
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Technology insider says no dealership should be without a CRM tool — that’s unless your operation closes 100 percent of its customers on the first try.
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The magazine's legal expert takes a look at a recent case involving what his lawyer buddies call "common law fraud," and explains why promises made by salespeople can be a tricky affair.
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The magazine's tech expert identifies three keys to driving sales through social media in 2013.
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It's the best time of the year for special finance- that's if you've planned appropriately. If you haven't, the SF guru provides a checklist you'll need to get your operation primed for tax season.
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Harper Auto Square has always lived off of its reputation. So, when it needed to get its good name online, it installed a process for collecting reviews that its sales staffers are motivated to follow.
Read More →'Momentum' is the theme of NADA's 2013 convention, where dealers will meet to determine how to build on last year's industrywide gains.
Read More →Dealers open up their social media playbooks, and reveal the dangers and challenges of building and maintaining an online reputation.
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Younger car buyers are an increasingly important group to reach — if you can reach them at all. Learn how Millennials are forcing dealers to rethink their sales and marketing strategies.
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The magazine’s resident accounting specialist offers a few ideas on how to generate and maintain cash flow. He also issues a couple of warnings to dealers.
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