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The magazine’s legal expert found several common mistakes in the paperwork for his new car, each of which could cause trouble for the dealer.
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Diversifying your operation can bring new customers, new revenue — and new accounting concerns. The magazine’s resident number cruncher asks the tough questions.
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The magazine’s marketing guru lays out a plan for improving your service department’s six customer touchpoints. If followed, the strategy can turn the department into a marketing machine.
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The editor delves into two studies that paint a bleak future for dealership service departments and a third that says vehicle owners are there for the taking.
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Lawsuits filed by Edmunds and Yelp against firms posting fake reviews serve as another reminder of the high-priced battle review sites are waging to maintain their influence on consumers.
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Terry Longmore was focused on service-department sales long before it became fashionable. That dedication is paying off for Beasley Ford Lincoln, where Longmore’s department is capturing 3 to 5 percent of his store’s sales leads from customers waiting in the service lounge.
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Meet four dealers who are closing deals and driving loyalty by providing a much-needed service to customers who have filed for bankruptcy.
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Special finance guru offers a time-proven strategy for converting all types of special finance leads.
Read More →Experts discuss four common options for dealers facing limited cash flow.
Read More →In his 41st year working at Jim Bass Cars & Trucks in San Angelo, Texas, Mike Smith has sold nearly 140 units in the first half of 2013.
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