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Asking every customer to submit an online review is the best way to encourage positive reviews, head off negative reviews and get car buyers talking about your brand.
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Is your website designed with BDC leads in mind? Expert lists the five features that produce the most appointments.
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Subprime loan programs with automatic interest-rate reductions are great for both dealers and their customers, but could run afoul of TILA standards.
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An efficient, profitable parts and service operation can generate steady revenue and keep customers coming back.
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Marketing expert explains how selling a car is like selling a camera: You have to create brand awareness before trying to sell a price.
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What I think does make Gen Y different is that they lived through one of the worst economic crises since the Great Depression. And if you had family that lived through the ’30s, you know what that did to their psyche.
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Michael Nekava is known on the show floor of the Bayside, N.Y.- based operation as “Mikey Mercedes".
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The magazine's F&I pro lays out a five-step primer to getting stronger callbacks from finance sources.
Read More →Auburn (Wash.) Volkswagen's Matthew Welch is fiercely loyal to his customers, his staff and the VW brand. He's also a tireless advocate of diesel powerplants.
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Fraudulent paystubs are a serious threat to your dealership and the trust you’ve built with your finance companies.
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