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Steve Fox refuses to settle for the status quo, and his restless spirit is driving leads, sales and service at Lithia Chrysler Jeep Dodge of Santa Rosa.
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Dealers have the ability and opportunity to redefine their image among U.S. consumers.
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New data proves that nearly two-thirds of dealers who serve subprime customers are being outsold by their competitors. Escape the 64% club by committing to special finance and getting your entire team on board.
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In the service department, a sales-first mentality can only be achieved by crunching the right numbers and ensuring a thorough inspection is performed on every vehicle.
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Before you increase your ad spend or invest in a new lead-generation program, consider three proven strategies for capturing more of your website traffic.
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The Great Recession and sweeping regulatory changes created an environment in which only dealers who demand compliance in every aspect of their operations can survive.
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Sales pros must be trained to return every phone call, even when there may be trouble on the other end.
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Searches initiated on phones and tablets will soon overtake desktop searches. Are you prepared to deliver a relevant experience to mobile users?
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Follow this advice to guarantee your business development center is doomed before it launches.
Read More →Consumers will suffer from the CFPB’s use of the word ‘loan’ in place of ‘auto finance contracts.’
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