Recalls Driving Up Service Satisfaction, J.D. Power Reports
Service satisfaction is on the rise despite the three-year increase in vehicle recalls, according to J.D. Power. The firm also reported that customer satisfaction was significantly higher at dealerships offering service express lanes.

WESTLAKE, Calif. ─ Despite the percentage of dealer service visits relating to recalls reaching a five-year high of 16 percent, satisfaction among those customers is on the rise, according to a J.D. Power study.
Customer service has increased from 777 in 2014 to 789 (on a 1,000-point scale) in 2015, according to the 2015 U.S. Customer Service Index (CSI) study, which measured customer satisfaction for maintenance or repair work among owners and lessees of one- to five-year-old vehicles.
Satisfaction among customers who made a non-recall-related service visit was 11 points lower than customers who did. In 2013 and 2014, the gap in satisfaction was 27 and 21 points, respectively.
“Even though recalls can create a large influx of customers into the service department and really strain capacity, automakers are better prepared to handle recalls than they were a few years ago,” said Chris Sutton, vice president of U.S. automotive retail practice at J.D. Power. “Manufacturers have shown that it is possible to turn a potential negative into a positive when it comes to recalls if they’re done in a way that doesn’t inconvenience the customer.
With a CSI score of 836, Buick ranked highest among mass-market brands for a second consecutive year. Rounding out the top five mass-market brands in the ranking were MINI (834), Volkswagen (818), GMC (811), and Chevrolet (807).
With a score of 877, Jaguar ranked highest in satisfaction with dealer service among luxury brands. Following Jaguar in the luxury ranking were Lexus (870), Audi (865), Lincoln (861) and Cadillac (858).
The study also revealed that overall satisfaction with dealer service averages 852 among luxury brands and 792 among mass-market brands. Additionally, dealers that offer some type of express lane for customers who do not schedule service appointments substantially outperformed those that didn’t offer that option (819 vs. 764, respectively).
“Among customers servicing at a dealership with an express lane, 52% indicate speaking to a service advisor immediately, compared with 38% of those servicing at a non-express lane dealer,” J.D. Power noted.
J.D. Power also looked at internet service appointment scheduling. And according to the study, only 9% of customers take advantage of such offerings, compared with 73% who call for an appointment. The firm noted that 45% of customers say they are unaware of the availability of Internet scheduling.
The study also showed that 29 percent of customers said the service advisor recommended additional, with the proportion of customers who agree to the additional work being 47 percent. Additionally, customers spent an average of $277 on that additional recommended work, compared with the $171 spent by customer who declined the additional recommended work.
Originally posted on F&I and Showroom
More Fixed Ops

Extreme Temps Hinder EV Efficiency
American consumers might be happy to know that their preferred hybrids are slightly less impacted by extreme temperatures than fully electric vehicles, according to a new study.
Read More →
Ban on Air Bag Inflators by Chinese Maker Proposed
NHTSA blames 10 deaths and two serious injuries on what its investigators believe were illegally imported air bag inflators. It’s taking public comments before deciding whether to ban them outright.
Read More →
Fix It Forward Program Helps Man Regain Mobility
Albuquerque consumer who suffered a life-changing injury regains the use of his vehicle after Fiesta Volkswagen's service team shared his story with DOWC Cares.
Read More →
ASE Connects Partners With Worldpac to Build Technician Numbers
The collaboration is intended to help auto dealerships, automakers and after-market shops further develop the technician pipeline.
Read More →
Not as Tickled With Tires
U.S. consumers are finding less satisfaction with the rubber that meets their roads, though their loyalty to tire brands has lately inched up.
Read More →
Auto Recalls Sank Last Year
2025 Sedgwick data indicate that the number of vehicles affected fell to its lowest point in more than a decade.
Read More →
ASE Winter Registration Now Open
The deadline to register for the industry standard certification testing is March 31.
Read More →
U.S. Drivers Overdue for Major Services
Data shows dealers have ample opportunity ahead of the holiday travel season.
Read More →
Auto Dealers Losing Service Customers
Study finds that though overall service drive revenue is up, loyalty is eroding
Read More →
Jeeps Can Catch Fire
Hundreds of thousands recalled, some for second time, to address battery flaw
Read More →