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Fixed Ops

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Articlesby Jennifer Murphy BloodworthJanuary 28, 2008

Focusing On Fixed Ops: Crest Cadillac Thrives On Southern Hospitality

Jennifer Murphy - The customer is taken to the private office of one of the four the service consultants/advisers who usually spend between seven and 10 minutes with each customer to understand the customer’s concerns.

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Articlesby Don ReedJanuary 18, 2008

Training Your Service Customers: Pays Big Dividends

Don Reed - Starting today, ask each of your advisors what maintenance is required by your respective manufacturer. I’m betting they don’t know. If that is the case, then require them to read the warranty book and they will find the words...

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Articlesby Don ReedDecember 21, 2007

Evaluate Your Service Department

Don Reed - It doesn't matter what the price of gasoline is or what the interest rates are because there will always be opportunities for improvement in dealing with the retail service customer...

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Articlesby Don ReedDecember 8, 2007

The 3 C's For Technicians

Don Reed - First, I want you to determine the condition of your technicians. To do this, you should start by asking your service director/manager to conduct an assessment of their individual skill levels. This will answer two questions...

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Articlesby Don ReedNovember 5, 2007

The Worth Of A Technician: Comparing Positions In The Dealership

Don Reed - Any customer who declines a technician’s recommendation for these needed repairs and/or services should be turned over to the service drive sales manager or service manager for a second review with the customer ...

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Articlesby Jennifer Murphy BloodworthSeptember 22, 2007

Service Expansion in Sin City: Norm Baker Motor Company Planned to Succeed

Jennifer Murphy - Purchasing the proper equipment, a vital component of success for any service department, is an expensive investment for dealers...

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Articlesby Don ReedSeptember 17, 2007

The Cure For Losing Customers

Don Reed - Total vehicles in use are at their highest levels in history totaling over 244 million. So, with a record number of vehicles on the road with a median age of 7 or more years, why isn’t the new car dealer thriving in the retail service and parts business?...

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Articlesby Jennifer RinconSeptember 12, 2007

Cross-Training To Customization: Clever Strategies Keep Anderson Of Lincoln In Tune With Customers

Jennifer Rincon - The ability to adjust and revise back-end business practices has kept Anderson of Lincoln, Neb. ahead of the curve for some time, both in profits and customer service.

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Articlesby Jennifer Murphy BloodworthSeptember 10, 2007

The Value Of The Accessory Market

Jennifer Murphy - The OEM accessory market, according to Marketing Worldwide Corporation, is an estimated $182 billion market and is expected to be a $200 billion dollar market by the end of this year...

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Articlesby Don ReedAugust 16, 2007

Survive or Thrive: It’s Your Service Choice

Don Reed - If new unit sales are down, of course F&I gross profits are also down. When new unit sales go down by 30 percent or more, there is a direct negative effect on service and parts revenue because of fewer PDIs and declining warranty repairs...

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