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Smartphone-powered customers will prove worthy foes to sales and F&I pros who fail to anticipate their questions and appreciate their easy access to information.
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A robust website may not be enough to crowd out the throngs of competitors and third-party retailers clamoring for space on the first page of Google search results.
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This month's sales pro Matt Reynolds has found lasting success and perfected the art of the two-car deal.
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The willful ignorance that threatens professional football is not reflected in the auto industry.
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Dealers who want to crash the digital marketing party must have a basic understanding of SEO, PPC, Web traffic analysis and key takeaways.
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Twenty years into the Digital Age, some dealers still refuse to acknowledge the shift toward and profit potential of properly converted Internet leads.
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Experts agree that lead procurement and management is changing rapidly — too rapidly, perhaps, for some dealers to keep up.
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The experts agree that generating more leads without improving the conversion process is a recipe for disappointment.
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Experts offer advice to dealers who have been disappointed by their efforts to convert leads to appointments and sales.
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The misguided attack on starter interrupt devices stems from a fundamental misunderstanding of their function and the benefits they offer to car buyers.
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