ADT Magazine
MENU
SEARCHMENUSEARCH
The editor convenes a dealer brain trust to tackle the product knowledge gap.
Read More →
G.P. has practical tips for those who agree that physical fitness affects your attitude and aptitude.
Read More →
Former educator and oil field worker Cody Finney has survived and thrived at Lone Star Dodge Chrysler Jeep Ram.
Read More →
Hudson plays Chicken Little as two New York dealers face the wrath of allegedly overcharged customers.
Read More →
Top trainer explores the world of virtual reality, which could one day create a ‘batting cage’ in which green peas would role-play scripts and engage in back-and-forth dialogues with simulated customers — all in the privacy of their own imaginations.
Read More →
Sales manager Joel Gordon makes a three-part argument for abandoning your commission-only pay plan. Learn how guaranteed income creates a wider and deeper talent pool, smooths out the hills and valleys of success, and acknowledges the realities of auto retail in the 21st Century.
Read More →
The frequency of factory defects spiked in 2014 and has remained high ever since. Compliance expert explains how recalls are slowing the sales and service processes, creating a cottage industry among plaintiffs’ attorneys, and forcing dealers to become students of the Motor Vehicle Safety Act.
Read More →
Dealers in Oregon are facing a class-action lawsuit that describes dealer participation as a kickback scheme.
Read More →
Digital marketing expert defines the important role of online reviews and customer surveys in the social media mix.
Read More →
Success requires dealers to read the proverbial instruction manual for compliance, transparency, and customer service.
Read More →