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Digitalby Mauricio EspinosaJanuary 10, 2008

The CSI Pyramid Part II: Retention

Mauricio Espinosa - At many businesses, we found first-time customers usually give good-to-excellent ranking scores. However, as time and experiences continue, the results deteriorate.

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Dealer Opsby Tom HeraldJanuary 9, 2008

Full-Spectrum Finance: Providing What the Customer Needs

Tom Herald - In order to direct a customer away from specific vehicles, bypass price, ask for significant down payments and still structure profitable deals, you must have a program to sell. In special finance, this program is ...

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Dealer Opsby Daymond DeckerJanuary 8, 2008

Florida Dealer Weathers The Elements: Pompano Honda Sets Records

Daymond Decker - According to statistics provided by Honda, 80 percent of typical Honda buyers first turn to the Internet to conduct online research...

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Dealer Opsby John CarrollJanuary 7, 2008

Sales Skyrocket With Hispanic Market Focus: R&R Auto Sales Thrives In Orland, Calif.

John Carroll - It's all part of reaching out, letting the Hispanic community know, in a myriad of small and large ways, they'll be welcome when it comes time to buy a vehicle.

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Dealer Opsby Kris WrightJanuary 1, 2008

Advertising: Spending Those Dollars Weekly

Kris Wright - Dealers often spend advertising dollars without tracking the “true” productivity of each medium. Since the market is more competitive than ever, we have to compete to have the most effective advertising mediums as well.

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Dealer Opsby Greg GoebelJanuary 1, 2008

Run Your Own Marathon: Eleven Steps To Reaching The Finish Line

Greg Goebel - Every journey begins with a first step. I believe that first step is being Inspired to Set Your Goal. You have to be inspired to achieve something that you have never accomplished.

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Dealer Opsby John CarrollJanuary 1, 2008

NADA's Razzle Dazzle Convention: Profitability Heads to the Bay

John Carroll - ... while hosting dozens of workshops each day over the 4-day event to better prepare dealers for what’s shaping up as one of the most challenging years the auto retail business has seen in decades.

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Dealer Opsby Jennifer RinconDecember 28, 2007

The Waiting Game In F&I: How Punte Hills Toyota Keeps The Customer Engaged

Jennifer Rincon - However, most customers are not impressed with legal savvy. They simply want to buy a car and get on with their day. This leads the F&I team back to the first question: time. “Time is absolutely of essence to us,” said Hakes.

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Dealer Opsby Justin SpathDecember 27, 2007

Automotive Wage Compliance In The Dealership: Minimum Wage Law Does Apply

Justin Spath - The FLSA is the federal law that details standards for the basic minimum wage and overtime pay. It covers employers who have ...

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