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Jack Lintol - ACE has helped dealers across the country get into the subprime business or improve their existing subprime business.
Read More →Greg Goebel - So, I will say it. There are times when I believe it is OK to overspend your ad budget.
Read More →It’s tough to be a player in the auto retail business, especially when your dealership is flanked by large auto malls nearby and is 30 miles from Chicago. Then try putting yourself last in the lineup at Matteson Auto Mall of Illinois, the largest campus-style auto mall in the United States, with very little foot traffic...
Read More →Craig Criswell - The purpose of the site is to make buying that next vehicle easier. It must attract and engage the ever-growing number of people doing research online for their next vehicle purchase...
Read More →Mark Benjamin - Many small-business owners are not fully aware of their legal rights when it comes to monitoring their employees’ e-mails and fear that the company may be breaching privacy laws by reading their staff’s e-mail correspondence.
Read More →Greg Goebel - “We’ve got a really big shhhoooow for you…” Certainly, that same exclamation should be used for the 2008 NADA Convention set to take place in San Francisco in early February.
Read More →Tom Herald - Creating a great customer experience is both incredibly simple and the hardest thing you'll ever do. There is nothing magic or mysterious about it, but you have to turn your mind inside-out.
Read More →Daymond Decker - At Schumacher, the main strategy for bringing customers to their Web site used to be traditional advertising, especially print, but now they are doing less traditional advertising and bringing more people directly to the site through...
Read More →John Carrol - It hasn’t all been smooth sailing. A few years ago, the family bought two area stores and later sold the underperforming Chrysler/Jeep location. Cole chalks it up to experience...
Read More →Jennifer Murphy - The customer is taken to the private office of one of the four the service consultants/advisers who usually spend between seven and 10 minutes with each customer to understand the customer’s concerns.
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