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Jim Jackson - Prior to the conference, I had been asked to speak at the conference before a panel representing four of the most well-known professional speaking bureaus. I arrived at the auditorium for my presentation—it was set up just like
Read More →John Carroll - About 15 years ago, said Trenary, who runs three dealerships in the St. Louis area, Ben Turec screened a television spot he put together from several years’ worth of bloopers swept up from his ad agency’s cutting room floor. Blown lines, pratfalls, ornery animals; it all ...
Read More →Dean Evans - When it comes to allocating marketing dollars, most dealers have it backwards. Newspaper, television and radio have been such an integral part of their advertising programs for so long that many dealers still place those mediums at the top of...
Read More →Paul Rushing - Social networking in the automobile industry is starting to take roots and will propel the industry ahead. Social networking is nothing new to anyone who has had an Internet connection for more than 30 days; almost all of our online activities...
Read More →Robert Moore - ... before jumping on the Internet-charged bandwagon, you should ask yourself, “Do I need more leads, or do I need to do more to improve my performance with the leads I already receive?” ...
Read More →Thomas B. Hudson, Esq. - The mortgage mess has spilled over into the car arena. The credit markets appear to be temporarily shell shocked and reluctant to assume any risk. Finance companies that lived on the securitization model can’t...
Read More →Jason Ezell - ... of all the traffic (actual visitors) you get to your dealership Web site, 42 percent have not even decided whether to buy a new or pre-owned vehicle ...
Read More →Gary Simmons - Consider the usual dealership scenario: the sales person sells the vehicle and assumes their job is done. Instead of introducing the customer to the service team, showing them the bay, and explaining that their services are...
Read More →David Keller - There are a lot of prior customers we don't think about until they walk through the door again to see us. We have to contact them first. We have to make an effort to be in front of them...
Read More →Phil DuPree - A four-hour response time is a good target (the average dealer response time is between five and six hours), but the faster the response, the better...
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