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Attorney Thomas Hudson discusses how proactive customer relationship management can potentially avoid sticky legal situations in the future.
Read More →Don Reed - Fixed ops industry expert and trainer Don Reed presents the five rules of engagement service advisors should follow with service customers.
Read More →Brad Simmons explains the importance of building trust with service customers and discusses ways service advisors can build trust when presenting upsells to customers.
Read More →Industry expert and trainer Greg Wells discusses the five laws that sales managers in dealerships with proper customer relationship management (CRM) follow.
Read More →Attorney Thomas Hudson shares one dealer’s reaction to non-compliance in the dealership.
Read More →For dealers wanting to increase special finance traffic, Greg Goebel, special finance expert, explains how dealers should assess their current special finance traffic to determine how to increase special finance (subprime) traffic and gross.
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Tiffany Ford in Hollister, Calif., celebrated its 100-year anniversary in style, hosting several events throughout 2010 and showcasing a different set of Ford vehicles on the showroom floor each month.
Read More →Dealer Gene Daughtry discusses the significance of having a motivated and well-functioning team of individuals in your dealership.
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Dealers partner with a host of product and service providers to effectively run their dealerships. As the past year came to a close, the staff of Auto Dealer Monthly took a look at products and services that positively impacted dealerships in 2010.
Read More →Industry expert Jason Ezell explains how dealers can more accurately forecast the months ahead because with technology, they can view aggregated and normalized auto shopper data.
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