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F&I expert Kirk Manzo provides interview topics to cover when hiring new F&I managers, as well as other things to consider to ensure successful hiring because the people who work at a dealership determine its future.
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Ever looked at a click map of your home page to see which buttons, images, specials, promos, etc. are clicked the most? Internet expert Jason Ezell dissects a sample click map to see the most and least clicked items on a dealer’s home page.
Read More →Author Jennifer Murphy discusses the influence of online reviews and presents tips from four companies focused on helping dealers with online reputation management.
Read More →Gene Daughtry, general manager of Best Ride, Inc challenges dealers to be involved in their communities.
Read More →BMW of Sarasota Incorporates Third-Party Service Loaner Program
Read More →Greg Goebel explores the age-old question "What should I spend my advertising dollars on??" His response might surprise some.
Read More →General manager of a Toyota store, Tony Troussov, offers a step-by-step script for leaving effective voicemails that salespeople can customize and use.
Read More →Bryan Anderson, Autobase founder, explains how East Coast Honda drove business into the showroom with data mining and targeted marketing.
Read More →Buy here pay here (BHPH) industry expert and consultant Mark Dubois outlines three customer relationship management (CRM) practices for BHPH dealers.
Read More →Industry expert, David Keller, discusses two profit centers dealers can add to dealerships to make 2011 a more profitable year—a detail department and a BHPH operation. He also discusses when BHPH dealers should set up a related finance company (RFC).
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