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Brian Barfield, founder of Modern Day Selling, offers some advice on how to deal with and sell a demanding customer.
Read More →The FTC has made a lot of noise about looking into car dealers and their reportedly abusive practices, but what percentage of consumer complaints are actually about car dealers? Attorney Tom Hudson takes a closer look.
Read More →Author Brad Nierenberg discusses what experiential marketing is and what it can do for your dealership.
Read More →Accountant Dave Keller explains how to adjust accounting practices to make things work more smoothly with your lender.
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Technology expert Ali Amirrezvani explains why dealers need to incorporate paid search into their advertising budget.
Read More →Gene Daughtry, general manager of BHPH operation Best Ride, discusses how a manager directly affects the attitide and motivation of his employees.
Read More →Buy here pay here expert Alan Mosher explains why the credit application is the most important collections tool for a BHPH dealer.
Read More →A financial road map can help you achieve four percent net-to-sales, but only if your key players understand and participate in the plan. Author Robert E. Lee discusses the importance of making sure your managers follow the directions to achieve this goal.
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Even if your dealership hasn't officially embraced it, social media is too big to ignore. Here's what you need to know to address the proper use of social media by both the dealership and individual employees and determine what your policies should be.
Read More →Here are a few of the resources available online to help dealers formulate a social media policy.
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