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Technology expert Ali Amirrezvani looks at the rising popularity of mobile devices and smartphones and the impact of this trend on dealerships.
Read More →Dealerships have become more technologically advanced since the federal Safeguards Rule was first enacted. Compliance expert Jim Radogna presents some tips to help dealers ensure their information safeguards policy keeps pace with today's technology.
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At Germain BMW of Naples, the store’s customer relationship management strategy was built around maintaining the balance between handling leads efficiently and maintaining a personal touch.
Read More →Business development expert Greg Wells discusses how dealers can leverage video to enhance their online presence, wow customers and tap the creativity of employees.
Read More →Opportunities abound for dealers to harness the power of the mobile app as a means of connecting with customers and for aiding day-to-day operations. Auto Dealer Monthly takes a look at some of the providers serving the mobile space.
Read More →Industry expert Mark Dubois explains what QR (quick response) codes are and how they can be utilized by BHPH dealers.
Read More →Author and dealership general manager Joseph Clementi reflects on the numerous ways in which technology has impacted all parts of the dealership.
Read More →Phone contact is essential for sales succes in special finance. Greg Goebel outlines a six-step plan for successfully handling SF phone leads.
Read More →Attorney Nicole Munro explains why dealers must be prepared if the Consumer Financial Protection Bureau comes knocking on their door and looks at some the the CFPB's recent enforcement actions.
Read More →Millennials constitute one of the most sought-after buying demographics in the market, but dealing with this generation requires a slight change of tactics. Author (and millennial) Kelly Wadlinger offers a few hints for dealers on selling to her generation of buyers.
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