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Unable to ditch his F&I roots, editor Gregory Arroyo makes a strong case for why the F&I office should have a role in a dealership’s CRM efforts.
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New online marketing tools allow dealers to reach car buyers with targeted campaigns that show up on their favorite websites.
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The magazine talks to Auto/Mate’s Mike Esposito to get his thoughts on the business, dealership technology and his biggest fear for dealers this year and beyond.
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The legal battle between Clay Nissan and the brothers of a former cancer-stricken employee is over, ending the family’s 10-month campaign against the dealership for terminating their sister.
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Attendees of Edmunds.com’s inaugural Hackomotive event tackled some of the industry’s biggest issues and were offered a glimpse at how the tech community could bring about change.
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Facebook is building a search engine, while Google continues to pursue its social media push. Both are competing in the dealer space, but not everyone is convinced the two tech giants are really going after each other’s business.
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“I’ve never sold a car in my life,” Dorn says. “I’ve educated people on my product to earn their trust enough to have them know that they are getting a fair deal from me.”
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The magazine’s legal eagle uses another dealer-targeted lawsuit to encourage dealerships to ‘walk the walk’ when it comes to their privacy policies.
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Setting up a process to handle subprime customers takes a serious commitment starts with the dealer and extends all the way through the store.
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Google has definitely become a key sales tool for the people manning the front end, but it hasn’t been too kind to the F&I office.
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