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Ali Ahmed and the sales team at Simpson Buick GMC have shortened the sales process and improved CSI by switching to a no-haggle pricing system. Having weighed the pros and cons, he believes fixed prices could soon become the preferred model for dealers nationwide.
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Before he joined Cumberland, Md.-based Timbrook Auto Outlet, Brian Read worked as a pontoon boat driver. The experience, he says, continues to shape the way he interacts with his customers.
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Veteran sales manager says dealers who demonstrated leadership during the Great Recession may have to re-establish themselves as the decision-makers at their stores.
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The magazine’s legal eagle can’t help but shout a warning to dealers who tinker with language in their retail installment sales contracts.
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Check out four sporty new prototypes from Volkswagen, Volvo, Toyota and ... Kia?
Read More →Learn more about some of the products and services on display at the 2014 NADA Convention & Expo.
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Learn more about some of the products and services on display at the 2014 NADA Convention & Expo.
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Your customers trust you with their credit card numbers. Expert lays out a plan to safeguard their information and protect your store in the event of a Target-style data breach.
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Google is taking a ‘multi-armed bandit’ approach to A/B experimentation. Expert says dealers can take advantage by rethinking their own website testing methods.
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