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The service lane is crucial to shoring up profits, so a tune-up in fixed-ops is wise.
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More consumers returning to familiar nameplates after retention erosion during the pandemic.
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Targeted marketing and understanding data can help dealers win new customers and keep the ones they have.
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Whether the dealership ties in maintenance, appearance packages, car washes, or loaner cars, a portfolio of value-added F&I products, are what brings the customer back and reminds them why they bought from you.
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Maserati North America has selected Affinitiv as its exclusive aftersales marketing provider for the OEM’s LUX owner retention program.
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