NIAGARA FALLS, N.Y. — On Jan. 12, 2017, Wheel’s Automotive Dealer Supplies Inc. will begin servicing the certified pre-owned merchandising and marketing needs of Kia Canada’s network of dealers, the two companies announced this week.

“Kia Canada’s decision to partner with Wheel’s Automotive stems from their ability to meet our unique needs and to better serve the Kia network of dealers with class-leading print, point-of-purchase, and other essential marketing materials. This partnership aligns the Kia Canada investment into the Kia CPO program heading into 2017 and for years to come,” said Stephane Lubin, manager, National Remarketing and CPO, Kia Canada.

Through the partnership, Canadian Kia dealers will be able to source Kia-approved merchandising through a Kia Canada-branded web portal, according to the company. The transaction details will be handled by Wheel’s, simplifying ordering and distribution for Kia and its dealer body.

“We are grateful to have earned Kia Canada’s respect and business for the CPO merchandising and marketing needs for its dealer network,” said Rick Ashworth, Wheel’s founder and CEO. “Kia Canada joins 16 other OEMs who’ve partnered with us to support the merchandising needs for their certified pre-owned programs.”

Wheel’s also has other dealer and OEM partners that it services within the United States. In 2017, Wheel’s will be celebrating its 30th year in business.