Friendly Finance Corporation and OnlineBKmanager.com Team Up to Launch Joint Marketing Efforts
Friendly Finance Corporation and www.OnlineBKmanager.com announce a partnership bringing Sub-Prime Lending and Marketing together like never before.
Baltimore MD—Friendly Finance Corporation and www.OnlineBKmanager.com announce a partnership bringing Sub-Prime Lending and Marketing together like never before. The first program developed through this partnership is a NO CHARGE BK Marketing Campaign for dealers that register with Friendly Finance Corporation.
For over 14 years, www.OnlineBKmanager.com has been the leader in Bankruptcy Marketing with the first advertising tool designed specifically for the sub-prime automotive dealer. Today their flagship product is supported by the industry’s only MONEY BACK GUARANTEE.
For over 60 years, Friendly Finance Corporation has been a leader in the subprime auto finance arena, serving the marginal credit needs of both franchise and independent automobile dealers. They are currently purchasing retail installment sales contracts from dealers in Delaware, Georgia, Illinois, Indiana, Kansas, Kentucky, Maryland, Michigan, Nebraska, Ohio, Tennessee, and Virginia.
Friendly Finance Corporation President, Steve Pittler and www.OnlineBKmanager.com President, Robert Davies unveiled the collaboration this week after discussion confirmed the obvious opportunity and benefit a program like this would provide a sub-prime dealer. “This Marketing Campaign is a partnership between two staple brands within automotive sub-prime,” said Davies. “We share a passion for creating meaningful consumer product experiences through design and innovation. With this joint marketing program, the dealer will have a lender dedicated to working with the individuals responding.”
Friendly Finance Corporation differs from most other subprime lenders in that they focus on OPEN BANKRUPTCY customers. They specialize in customers BEFORE they have been discharged from a Chapter 7 or Chapter 13 bankruptcy. They even consider customers who have filed bankruptcy multiple times. “Our expertise and knowledge in this area is unsurpassed and proven over the past several decades in this business. We give our dealers the ability to get their customers on the road before their competitors even get the opportunity to seek financing,” said Pittler.
“This new partnership with www.OnlineBKmanager.com will allow our dealers to further target the BK segment that separates us from other lenders,” explained Pittler. “With our dealers actively pursuing these buyers, we anticipate their look-to-book and profits to exceed industry standards.”
The NO COST program is available now to qualified franchise and independent dealers. Please call Kathy Denisuk with Friendly Finance Corporation at 800-872-2877 Ext. 236 or Christine Follett with www.OnlineBKmanager.com at 888-739-1468 for details.
09/17/10
More Dealer Ops

Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins
A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.
Read More →
Timing the Market Can Hurt Long-Term Program Performance
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
Read More →
Dealer Ads and the FTC
The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.
Read More →
Used Autos Supply Dwindles
The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.
Read More →
Managing Risk Effectively Through Changing Times
The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.
Read More →
Survey Reveals What Won't Fix What's Breaking Car Sales
AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.
Read More →
IA American Appoints Two Execs
Senior vice presidents of the company's agent and dealer channels chosen to support general agents and help auto dealers with sales and performance.
Read More →
Cox Automotive Acquires Inspection Firm
Full ownership of Alliance Inspection Management, or AiM, meant to unlock growth for Manheim inspection capabilities
Read More →
Assurant Expands Partnership With Holman
Extended collaboration delivers training, products and performance development to 30 newly acquired Holman dealerships
Read More →
Franchises, Throughput Down in First Half
A handful of states see franchise growth through June, while EV sales per store boost overall business in U.S.
Read More →