Houston, Texas – Many auto dealerships are closing just twenty percent of shoppers who come through the doors, while the remaining eighty percent simply walk away to a competitor. CAR-Research XRM, a single-source CRM solution uniquely branded as; “XRM, Exceeding CRM”, today announced the release of: An Auto Dealers' Guide to Outselling Competition, Increasing Car Sales, Decreasing 3rd Party Leads and Closing more Be-Backs. The new eBook is a best practices guide for auto dealers, covering CRM strategies for selling unsold customers. It reveals how to get these unsold customers back into the dealership and close the sale.

“To have eighty percent of sales opportunities simply walk away to a competitor is never acceptable. Dealerships must – and can – retain and recapture more sales opportunities. An Auto Dealers' Guide to Outselling Competition, Increasing Car Sales, Decreasing 3rd Party Leads and Closing more Be-Backs lays out some simple, usable information as to how to do this,” said Kurt Kubicki, VP of Marketing for CAR-Research XRM.

The new eBook provides best practices strategies to help auto dealers use their CRM tools to:

• Increase sales to showroom traffic by 50% or more by identifying and overcoming 'real' customer objections vs. false excuses.

• Create a showroom process which will consistently increase sales to be-backs, repeats, and referrals every month, for higher gross and higher CSI.

• Increase accountability in your dealership which will insure process improvement on your showroom floor, resulting in additional sales.

Finally, the eBook reveals what research with thousands of car buyers from dealerships across the US has found are the real reasons they leave a dealership unsold – and how dealers can leverage this insightful information to improve internal processes, so fewer shoppers walk on you in the future.

“We’ve grown our business from 70 cars a month to 400 per month, and I can tell you that the hottest prospects to buy a car from my store today are the customers that left my showroom yesterday and did not buy from us. There are deals that we miss every single day and we don't know why. Without question, the fastest, easiest, and least expensive way to sell more cars immediately is to start research interviews with your unsold showroom traffic....period,” commented Bruce Glasscock, General Manager/Owner of Spring Chrysler Jeep Dodge.

For further details and best practices tips from CAR-Research and other auto dealers, read An Auto Dealers' Guide to Outselling Competition, Increasing Car Sales, Decreasing 3rd Party Leads and Closing more Be-Backs.  It is downloadable at : http://www.car-research.com/auto-dealers-guide.pdf

CAR-Research has developed a proven singular solution that helps an auto dealership run more effectively and proficiently. It is a web-based, comprehensive CRM solution that helps increase revenue from sales and service, improve customer satisfaction index (CSI) and service satisfaction index (SSI), and boost the dealership’s gross profit. A dealership can consolidate all its departments into a manageable solution that delivers value through proven processes at every stage of the customer life cycle. For more information contact Kurt Kubicki at 888-583-0956 email [email protected] or visit www.CARResearchXRM.com

About CAR-Research XRM
Now in its 16th year, CAR-Research XRM has paved the way for better customer relationships with its use of market research to capture unsold retail customers.  Utilizing its signature "third party inquiry" interview process, the company provides real-time information to dealership management on potential sales they would normally lose. CAR-Research XRM is currently doing business in thirty-one states, Canada and Puerto Rico. From its headquarters in Houston, Texas, the company maintains its high-touch approach, providing daily training, monthly performance reviews, and on site account management, ranging from single-point stores to large dealer groups. Additional information is available at www.CARResearchXRM.com

08/16/11