Big December Pushes 2018 New-Vehicle Sales to 17.33M
U.S. new-vehicle sales finished at 17.33 million units in 2018, a year that saw light trucks push their total market share to a record-high 69% while cars continued to fall out of favor among manufacturers and consumers.

The successful launch of the XC40 compact CUV helped Volvo lead all U.S.-sold mass-market brands with a 20.6% total year-over-year gain in 2018.
Photo courtesy Volvo Car USA
(Bobit) — U.S. new-car dealers sold a total of 17.33 million cars and light trucks in 2018, exceeding expectations thanks in part to a 2.2% year-over-year improvement in the month of December. Last year was the fourth-best in industry history despite a 13% decline in car sales, which fell for the fifth straight year; sales of light trucks rose by 7.7% in 2018.
“New-vehicle sales were surprisingly strong in 2018 despite late-cycle headwinds from higher interest rates and more nearly-new competition in the used market,” said Cox Automotive Chief Economist Jonathan Smoke. “The key positive factor was stimulated demand from tax reform, which strengthened retail demand as the year progressed and also enabled strong gains in fleet sales.”
Indeed, J.D. Power analysts noted a 2.7% gain in total fleet orders in December, a month in which retail sales declined by 1%.
Among mass-market manufacturers, year-over-year gains were led by Volvo (20.6%), Mitsubishi (13.9%), and Fiat Chrysler (8.5%). FCA’s Jeep division outperformed its 2017 production by 17.5% and Ram was up 7.3%; U.S. Fiat and Chrysler sales fell by 41.4% and 12%, respectively.
Year-over-year sales fell for Nissan (-6.6%), Mercedes-Benz (-4.9%), and Ford (-3.5%), among other OEMs. Declines for Honda (-2.8%) and Toyota (-1.1%) units were offset by improved sales for those factories’ near-luxury Acura (2.8%) and Lexus (0.2%) marques.
The Ford F-Series remained America’s best-selling vehicle for the 42nd straight year and the Toyota Camry held onto its No. 1 position among cars for the 17th straight year. But sales of cars fell for the fifth consecutive year in 2018, ending 2018 at 5.36 million new units sold against 11.975 million light trucks and capturing only 31% of the U.S. market.
Crossover SUVs alone outsold cars by 1.3 million units in 2018. Were it not for Tesla, which sold more than 182,000 units in 2018 after delivering fewer than 50,000 in 2017, cars would have fared even worse.
“While the decline in passenger-car sales in 2019 is not expected to be quite as sharp as in 2018, conditions suggest the bottom for passenger-car share has not yet been found,” said Stephanie Brinley, principal automotive analyst for IHS Markit. “Automakers in 2018 were also largely rewarded for fresh product offerings, whether updates to known nameplates or showroom additions. In 2019, the expansion of the mid-size pickup segment will garner enthusiasm and sales, while new mid-size and compact CUVs will serve to enable these brands a path for retaining sedan buyers who might otherwise leave.”
More Dealer Ops

Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins
A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.
Read More →
Timing the Market Can Hurt Long-Term Program Performance
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
Read More →
Dealer Ads and the FTC
The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.
Read More →
Used Autos Supply Dwindles
The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.
Read More →
Managing Risk Effectively Through Changing Times
The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.
Read More →
Survey Reveals What Won't Fix What's Breaking Car Sales
AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.
Read More →
IA American Appoints Two Execs
Senior vice presidents of the company's agent and dealer channels chosen to support general agents and help auto dealers with sales and performance.
Read More →
Cox Automotive Acquires Inspection Firm
Full ownership of Alliance Inspection Management, or AiM, meant to unlock growth for Manheim inspection capabilities
Read More →
Assurant Expands Partnership With Holman
Extended collaboration delivers training, products and performance development to 30 newly acquired Holman dealerships
Read More →
Franchises, Throughput Down in First Half
A handful of states see franchise growth through June, while EV sales per store boost overall business in U.S.
Read More →