Integration securely links over 45 customer record fields for ease of use and improved data accuracy 

San Clemente, CA – DealerSocket (www.dealersocket.com), a leading auto dealer CRM provider, announced today the availability of the integration between DealerSocket’s CRM Solution and the DealerTrack credit application network. The integration is a one-way transmission of customer, co-buyer, vehicle, and trade information from DealerSocket to the DealerTrack credit application network.  Once in the DealerTrack network, the data can then be used to pull a credit report, run a Red Flag identity check, or submit credit application data to connected lenders.

“Our product improvement road map is based on customer requests”, said Brad Perry, DealerSocket co-founder and CTO. “Adding this integration with DealerTrack’s leading credit application network will smooth work flow, eliminate double entry, and increase data integrity for our auto dealer customers.”

“Offering this integration is a win-win for customers of both DealerTrack and DealerSocket,” said Robert Granados, vice president, Finance Solutions at DealerTrack. “The new integration will provide even more efficiencies for a dealership’s sales and F&I process, while improving data accuracy, all by reducing the number of times a dealer has to input data.” 

A dealer will need to be enrolled on DealerTrack’s credit application network to take advantage of the functionality. If a dealer is not enrolled, they can do so for free. Simply go to www.dealertrack.com, click on ‘Sign up for DealerTrack (Free)’, fill out the form and fax it to the DealerTrack Enrollment Dept. at 516-908-4240. You can also contact the DealerTrack Client Support team at 1.877.357.8725.

About DealerTrack (www.dealertrack.com)
DealerTrack’s intuitive and high-value software solutions and services enhance efficiency and profitability for all major segments of the retail automotive industry, including dealers, lenders, OEMs, agents and aftermarket providers.  DealerTrack, whose solution set for dealers is the industry’s most comprehensive, operates the largest online credit application network in the United States, connecting approximately 17,000 dealers with more than 1,000 lenders.  DealerTrack’s Dealer Management System (DMS) provides dealers with easy-to-use tools and real-time data access to enhance their efficiency.  DealerTrack’s Inventory offerings provide vehicle inventory management and merchandising solutions to help dealers drive higher in-store and online traffic with state-of-the-art, real-time listings – leading to accelerated used-vehicle turn rates and higher dealer profits.  DealerTrack’s Sales and F&I solutions allow dealers to streamline the entire sales process as they structure deals from a single integrated platform.  Its Compliance offering helps dealers meet legal and regulatory requirements, and protect their assets.  DealerTrack also offers additional solutions for the automotive industry, including electronic motor vehicle registration and titling applications, paper title storage, and digital document services.  DealerTrack’s family of companies also includes data and consulting services providers ALG and Chrome Systems. For more information visit www.dealertrack.com.

About DealerSocket
For ten years, DealerSocket has been providing the automotive industry with the most comprehensive Customer Relationship Management (CRM) and training solutions available in the market today, allowing auto dealers to save time, save money, and improve sales staff effectiveness with one consolidated product. With the power to manage sales, service, CSI, marketing and training, DealerSocket is the complete source for all customer facing automotive dealership departments.

DealerSocket’s core CRM is enhanced by a powerful customer facing Mobile Portal application to stay in touch customers and prospects via all mobile devices, a data mining tool called MoneyMaker, an online process training university called CarMind and an efficient CallCenter solution.  These products can be used alone or in conjunction with the core CRM solution to provide an end-to-end marketing and revenue producing engine. More than 75,000 users at over 2000 auto dealerships throughout the U.S. and Canada now leverage DealerSocket’s automotive CRM solution to optimize and manage marketing activities, sales processes, customer satisfaction and retention, and service department operations. 

Based in San Clemente, California, DealerSocket has won numerous awards and industry recognition, including being named to the Inc. 5000 list three times, member of Red Herring 100 North America in 2009, Best Management Team in the 2009 American Business Awards and Best Overall Company in the 2008 International Business Awards.  DealerSocket is recognized by Deloitte & Touche as one of the fastest growing companies in North America.  For more information, call 949-900-0300, email, visit www.dealersocket.com  or follow us on Twitter @DealerSocketCRM

08/11/11