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American consumers might be happy to know that their preferred hybrids are slightly less impacted by extreme temperatures than fully electric vehicles, according to a new study.
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DealerRater has launched a new segment for dealership service departments. Officials say the new offering is in response to an increasing number of online searches for auto repair and maintenance.
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Try this recipe for vehicle descriptions that are guaranteed to tantalize online shoppers.
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The magazine’s marketing guru lays out a plan for improving your service department’s six customer touchpoints. If followed, the strategy can turn the department into a marketing machine.
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The editor delves into two studies that paint a bleak future for dealership service departments and a third that says vehicle owners are there for the taking.
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Terry Longmore was focused on service-department sales long before it became fashionable. That dedication is paying off for Beasley Ford Lincoln, where Longmore’s department is capturing 3 to 5 percent of his store’s sales leads from customers waiting in the service lounge.
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An efficient, profitable parts and service operation can generate steady revenue and keep customers coming back.
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The magazine’s service coach breaks down a service-selling process that can deliver a 30 to 50 percent closing ratio.
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Facing OEM-mandated facility upgrades, Hoffman Audi took the opportunity to give its service drive a makeover that is winning praise from customers.
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Tapping the $30 million specialty equipment market is no easy task, but two dealers say it’s not impossible. They open up their playbooks to making accessory sales a profitable venture.
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Taking your parts and accessories department online can bring in business from all over the country, but there are several key issues to consider...
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