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Dealer Opsby Ryan LinnehanApril 17, 2007

The Oscars Of The BHPH Industry

Ryan Linnehan - One of the biggest lessons that we have had to learn the hard way over the years is that the very same down payments that tend to make this time of year so exciting can also lead to a false sense of security in underwriting...

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Dealer Opsby John ZieglarApril 13, 2007

Used Car Dealer Invests In Technology Frank Myers AutoMaxx

John Zieglar - Frank Myers Auto Maxx is well known in the Triad region of North Carolina for their zany TV personalities like “Uncle Frank,” “Mr. Poot,” “Ching A. Ling,” and “Frankie Cutlass.”...

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Dealer Opsby Walter TrusdellApril 7, 2007

Shaking It Up AT Hillside Honda Pays Off For Internet Department

Walter Trusdell - Things like pay-per-click, search engine optimization, organic searches, flash media, blogging, black list and more held no meaning in our dealership...

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The Truth Of Advertising Compliance

Jennifer Murphy - When creating your next ad campaign, consider the average consumer’s intelligence – better yet, consider the dumbest consumer’s intelligence to avoid the wrath of the Federal Trade Commission’s (FTC) advertising ...

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Dealer Opsby Jennifer RinconApril 5, 2007

Quad Cities Suzuki Where Every Day is Special Finance Show and Tell

Jennifer Rincon - They attribute their quick-seeded accomplishments to a carefully selected location, employee satisfaction, extraordinary customer policies and a finely chiseled sales process...

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Dealer Opsby Jeff SmelleyApril 3, 2007

Turn off Automatic Updates

Jeff Smelley - Microsoft claims the easiest way to keep your computer system current is to schedule these updates, TRUST Microsoft and just let everything happen automatically. To this Microsoft recommendation I say, “When pigs fly”!

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Dealer Opsby Jennifer RinconApril 1, 2007

BDC & Strong Processes Leads Bob Watson Chevrolet To Nearly 300 SF Units Per Month

Jennifer Rincon - “We’ve always had Special Finance as the primary focus of our dealership,” Krum said...

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Dealer Opsby Greg GoebelApril 1, 2007

Spotting The Winners

Greg Goebel - Each year in April, Auto Dealer Monthly announces the winners of its annual Dealers’ Choice Awards (DCA), recognizing those allied industry vendors that do a superlative job in providing products and services ...

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Digitalby Jason EzellMarch 31, 2007

More Leads Please, Can A Dealer Have Too Many

Jason Ezell - Here’s where the issue gets worse, of Internet shoppers who submitted a lead AND purchased a vehicle, only 42 percent purchased within 30 days of submitting that lead...

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Fixed Opsby Don ReedMarch 30, 2007

Move Your Comfort Zones With Accountability

Don Reed - For all three positions, is your Service Absorption rising year after year? If any of your answers were “NO” then you must ask yourself why?...

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