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Dealer Opsby Mark O'NeilMarch 24, 2008

Leads Management: Best Practices

Mark O'Neil - In tandem with analyzing your lead providers, you must establish a concrete process for working the leads you receive.

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Dealer Opsby Tom HeraldMarch 24, 2008

10 Common Mistakes In Advertising - Part 1

Tom Herald - Better to learn from the mistakes of others than to uncover them all yourself. An education of that type is never fun or cheap.

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Digitalby Daymond DeckerMarch 21, 2008

The Skyland eCRM Experience: No Strategy Is Complete Without The Right Tools and Marketing

Daymond Decker - In keeping with their high standard of customer service excellence and meet the growing needs and demands of their customers, Parker and Seidenspinner made the decision to invest in the future of the dealership online...

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Dealer Opsby John CarrollMarch 20, 2008

The New Car Advantage In Special Finance

John Carroll - Some low-priced automotive manufacturers expect dealers to use special finance to build up new car sales, particularly for brands like Kia and Suzuki.

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Digitalby Rob ChesneyMarch 19, 2008

Automotive Consumers Look Online for Efficient, Rich Shopping Experience

Rob Chesney - Consumers in the market for a used vehicle increasingly turn to the Internet first for research and price-comparison shopping. Automotive consumers are now demanding convenience and efficiency when it comes to their online shopping... experience.

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Digitalby Jason EzellMarch 17, 2008

Innovative Inventory: Make It Clear and Creative

Jason Ezell - Research from both J.D. Power and Associates and Jupiter Research reveals that customers are not particularly concerned with the absolute lowest price...

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Dealer Opsby Tom HudsonMarch 14, 2008

What’s Your Dumpster Worth? The Cost of Mishandling Personal Information

Tom Hudson - The FTC's Disposal Rule requires companies to dispose of credit reports and information from credit reports in a safe and appropriate manner...

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Dealer Opsby Greg GoebelMarch 14, 2008

Inventory Prediction Programs: Can They Be Used in the Special Finance Department?

Greg Goebel - The inventory prediction programs are based on many things. Book and auction values are part of the equation. Book values have always just been guides. Sharp used car managers and buyers use ...

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Digitalby Rob AndersonMarch 13, 2008

What Should My Cost Per Sale Be? The Flaw in Calculating Advertising Cost Per Sale

Rob Anderson - You may find out that 60 percent of your business is generated by repeat, drive-by and referrals. If you are in a great location, this may be the case ...

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Dealer Opsby Craig CriswellMarch 11, 2008

Choosing a Dealership Web Site & Host: The Foundation of Your Internet Marketing Plan

Craig Criswell - The two most important elements to strive for when getting your Web site to optimum performance are the uniqueness of the site and the groundwork established prior to building the site for search engine optimization...

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