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Tom Herald - An effective ad for a car dealer will have even more impact since there are so few ads out there that are well done.
Read More →John Carroll - “We track every number in the store,” he said, “and when we see people falling below that number, we find out what’s causing that number to fall. Most dealers don’t know until the end of the month..."
Read More →Jennifer Rincon - Many dealers are under the impression that they will lose money with rentals. So, they turn to other rental companies, which pay about $1,500 per month to the dealer, and then slam them with inflated rental bills.
Read More →Jennifer Murphy - While some consider reconditioning and detailing synonymous, they are very different. According to Ken Billado, assistant manager of the detail operation at The Automaster (a high-line and import dealership group out of Shelburne, Vt)...
Read More →Glynn Rodean - This person’s communication skills should be so strong that he or she is capable of taking any customer T.O. in the BDC to secure an appointment...
Read More →Michael Rees - Hold your managers accountable for your sales staff actions ... Have your managers track each step of the sales process, and have them get involved with every customer early in the process to ensure compliance with your process ...
Read More →Justin Spath - This is not an easy task because the service department has a fairly nontraditional organization structure. In many other departments, career paths are clearer.
Read More →Rob Anderson - Quality is important, but only from the perspective of credit score. Lead generation costs money, and if you generate too many leads and your staff becomes overwhelmed, valuable leads are ignored and forever lost as opportunities ...
Read More →Rob Chesney - The key to expanding used-vehicle sales is to market that inventory online. In fact, the J.D. Power study reports that last year was the first year that Internet use surpassed all other shopping methods in locating the used vehicle that a buyer...
Read More →Don Reed - The first step in recruiting for any position is to determine the maximum compenstation you are willing to pay a top performer...
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