Justin Spath - ... while I can’t begin to cover the entire Internet, I can take a little time to highlight a few resources online that will be beneficial to you as a dealership owner, operator or manager.
Read More →Jason Ezell - Because paid search ads show up only when someone has searched for a keyword relevant to your product, you only advertise to interested consumers ...
Read More →Jim Rucker - Establishing a stronger presence through Web 2.0 can drive traffic to a Web site and greatly improve a dealer’s search rankings on Google, Yahoo and the other search engines...
Read More →John Carroll - Several technical schools say that slightly more than half their graduates wind up at dealerships, while hosts of newly minted automotive technicians take positions with the after-market companies that specialize in hiring entry-level...
Read More →Harlene Doane - A recent manufacturer study indicated a sharp rise in the chance of selling a customer another vehicle based on the number of times they visit your service department. A single service visit increased that chance by 29 percent...
Read More →Ryan Linnehan - In the buy here pay here (BHPH) world, little things can definitely make a big difference—oftentimes the difference of whether or not we make the sale, hold the gross, or prevent a repossession.
Read More →Jason Ezell - Your customers are interested in your dealership only because of their own needs. The only reason they want information about you is to make sure you will treat them right. Your goal should be to make them feel comfortable and cared for...
Read More →Mauricio Espinosa - If current trends continue, the population of the United States will rise to 438 million by 2050** ... and 82 percent of the increase will be due to immigrants and their U.S.-born descendants
Read More →Michael Teitelbaum - According to a Direct Marketing Association survey, e-mail returns an impressive $57.25 for every dollar spent, far better than traditional advertising or direct mail ...
Read More →Thomas B. Hudson, Esq. - We’ve been warning for the last several years that the AGs are taking an increasingly active interest in car dealership advertising practices, and the advertising practices they are interested in include Internet activities...
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