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Dealer Opsby Justin SpathJune 17, 2008

Internet Resources: Utilize the Wealth of Information at Your Fingertips to Learn and Save Money

Justin Spath - ... while I can’t begin to cover the entire Internet, I can take a little time to highlight a few resources online that will be beneficial to you as a dealership owner, operator or manager.

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Digitalby Jason EzellJune 16, 2008

Search Marketing Manifesto

Jason Ezell - Because paid search ads show up only when someone has searched for a keyword relevant to your product, you only advertise to interested consumers ...

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Digitalby J.D. RuckerJune 13, 2008

SEO 2.0: Optimizing with Blogs, Social Media and Social Networks

Jim Rucker - Establishing a stronger presence through Web 2.0 can drive traffic to a Web site and greatly improve a dealer’s search rankings on Google, Yahoo and the other search engines...

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Fixed Opsby John CarrollJune 11, 2008

The Technician Shortfall: Proper Recruiting, Hiring and Training to Attract and Retain Qualified Individuals

John Carroll - Several technical schools say that slightly more than half their graduates wind up at dealerships, while hosts of newly minted automotive technicians take positions with the after-market companies that specialize in hiring entry-level...

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Fixed Opsby Harlene DoaneJune 9, 2008

Service Retention: The Value of Your Service Advisor

Harlene Doane - A recent manufacturer study indicated a sharp rise in the chance of selling a customer another vehicle based on the number of times they visit your service department. A single service visit increased that chance by 29 percent...

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Dealer Opsby Ryan LinnehanJune 9, 2008

Choose Your Words Wisely: The Proper Questions to Ask Customers

Ryan Linnehan - In the buy here pay here (BHPH) world, little things can definitely make a big difference—oftentimes the difference of whether or not we make the sale, hold the gross, or prevent a repossession.

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Digitalby Jason EzellJune 6, 2008

Court Your Consumers: A Lesson on Love

Jason Ezell - Your customers are interested in your dealership only because of their own needs. The only reason they want information about you is to make sure you will treat them right. Your goal should be to make them feel comfortable and cared for...

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Digitalby Mauricio EspinosaJune 4, 2008

Unresolved Immigration Issues Impact U.S. Auto Sales

Mauricio Espinosa - If current trends continue, the population of the United States will rise to 438 million by 2050** ... and 82 percent of the increase will be due to immigrants and their U.S.-born descendants

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Dealer Opsby Michael TeitelbaumJune 3, 2008

Eight Ways to Make People Want to Read Your Dealership E-mails

Michael Teitelbaum - According to a Direct Marketing Association survey, e-mail returns an impressive $57.25 for every dollar spent, far better than traditional advertising or direct mail ...

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Dealer Opsby Tom HudsonJune 2, 2008

Who Is Watching Your Internet Sales Transactions

Thomas B. Hudson, Esq. - We’ve been warning for the last several years that the AGs are taking an increasingly active interest in car dealership advertising practices, and the advertising practices they are interested in include Internet activities...

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