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Dealer Opsby Tom HudsonJanuary 20, 2010

CPO = New, Perfect?

Thomas B. Hudson - Could we make this stuff up? The plaintiff thinks that “certified pre-owned” means “new,” is handed a CARFAX report by the dealer that shows two accidents for the car, but relies on a salesman’s assertion that the car has been in only one wreck and drives the car 80,000 miles before suing the dealer.

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Dealer Opsby Charley PompeyJanuary 13, 2010

You Have Five Seconds to Get My Attention!

Your site is not only competing with others in your market, but every other site the visitor has seen and will see in the future. Does your home page match up to that competition?

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Dealer Opsby ADMJanuary 6, 2010

DealerLink Introduces a New Breed of Trigger Lead

What makes Trigger Complete(SM) leads different from other trigger leads, Parker said, is the additional steps DealerLink has taken to remove the burden of compliance from dealers’ shoulders and make the entire process more worry-free.

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Dealer Opsby Greg GoebelJanuary 5, 2010

Back to the Basics With a New Twist

Greg Goebel - The seasons are changing, and judging by my phone and e-mail messages, so is the climate for special finance. As inquiries pick up, I can tell more focus and effort is returning to the market.

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Dealer Opsby Kevin DayJanuary 4, 2010

Good Coaching is Imperative

I am often amazed at the differences between dealerships. Why do some dealers hit such high levels of success and others struggle? Why do dealerships do well for the first year or two, and then numbers drop off?

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Dealer Opsby ADMJanuary 1, 2010

@utoRevenue

Since 2001 @utoRevenue has made its mark as the pioneer in permission-based e-mail marketing. @utoRevenue product offerings have grown as the market has demanded one partner to handle every communication channel.

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Dealer Opsby Jennifer RinconJanuary 1, 2010

Run a Rental Operation From Within the Dealership: Champion Rent-A-Car Pockets Additional Profit Cont'd

Jennifer Rincon - Many dealers are under the impression that they will lose money with rentals. So, they turn to other rental companies, which pay about $1,500 per month to the dealer, and then slam them with inflated rental bills.

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Digitalby Glynn RodeanDecember 28, 2009

Database Mining for All Departments

Glynn Rodean - Database mining, or organic business development, is maximizing the opportunities that are sitting in a dealer’s database uncultivated or, to be frank, being ignored. These people are not being called; they’re not getting letters.

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