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Joe Turner - Few things have changed the way businesses advertise like social media. Of course, radio was a big change from print, and TV brought a whole new dynamic, but advertising was still a matter of pushing a message to the masses and hoping some got it.
Read More →Zoombak®, a leading provider of GPS tracking devices, recently announced the launch of Locate Assist™, a new feature for the company’s buy here pay here product, Zoombak GPS Recovery™ Finance Track. This new feature will give buy here pay here dealers an advantage they didn’t have before in tracking their vehicles.
Read More →Greg Wells - With a predicted 11.2 million sales in 2010, we will be short six million sales compared to 2007. Six million missing sales equates to 36 to 40 million missed showroom opportunities. It’s not market share you should focus on, but opportunity share.
Read More →Brent Carmichael - For those of us in the BHPH world, the weather for 2010 looks to be mostly sunny with a few clouds here and there and a slight chance of a shower or two (very similar to what we saw in 2009).
Read More →Kirk Manzo - The root of the word “motivation” comes from the Latin word “motivus” meaning to move or take action. So what moves your people to take action?
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Harlene Doane - It’s been said that a picture is worth a thousand words, and Steven Sodikoff, dealer principal of Steven Toyota Scion in Harrisonburg, Va., believes it applies to his inventory. Recently, Sodikoff invested heavily in his dealership’s online presence in a rather unusual way. He took an empty service facility and transformed it into a high-tech photography studio.
Read More →Thomas B. Hudson - The old adage says there’s more than one way to skin a cat. The following plaintiffs sought to have the court hold the dealer liable for their injuries. First, they claimed that the dealership couldn’t disclaim the implied warranties of sale with respect to a safety defect.
Read More →Brent Carmichael - The main focus for BHPH dealers in the NCM BHPH 20 Groups program for 2009 was cash management. They looked to maximize cash flow to fund growth and/or reduce reliance on borrowed capital.
Read More →Tony Troussov - Imagine what would happen if your organization was attracting and retaining the best of the best employees. What type of atmosphere would that create for your customers? What results would your company attain? Take a moment and think about it. Compare your answers to the reality you face every day.
Read More →Dean Evans - The war between the "old school" of marketing and the "new school" of marketing continues to rage, regardless of the gains the new school has made and the losses the old school continues to suffer in the marketplace. The Internet has the attention of the vast majority of consumers.
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