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J.D. Rucker - What if I told you that over 95 percent of your service and parts business comes from "traditional" marketing—word of mouth, past customers, location. Nearly everyone who spends time in your service or parts department got there because they already knew something about you.
Read More →George Dans - Have you ever noticed the three types of salespeople you hire—the good, the bad and the ugly? It’s always good when you hire one of the good ones, but for some strange reason, there aren’t many of the good ones to be found.
Read More →Jennifer Murphy - For 2009, national Toyota sales were down more than 20 percent, while Jeff Wyler Toyota was up 28.6 percent. When the Toyota dealership originally opened 25 years ago, it was named Green Tree Toyota after a new, nearby mall, Green Tree Mall.
Read More →Greg Goebel - Twice each year, once in April and once in November, Auto Dealer Monthly reports the temperature of the retail finance climate. Having begun this process in 2005, this is the twelfth time we have asked dealers and their dealership personnel to offer their opinions of the retail finance companies they are doing business with.
Read More →David Keller - Your service department is one of the busiest departments in your dealership. Service deals with more customers than any other department on a daily, monthly and annual basis. The service department also sees more potential customers than any other department.
Read More →Too many dealers have had to learn how to pick up and move on with their lives after getting a “Dear John” letter from their manufacturer(s) to which they had been loyal for decades. At first glance, it would seem the disenfranchised dealer has three options: close the doors, acquire another vehicle franchise or go it alone as an independent.
Read More →Thomas B. Hudson, Cathy Brennan - Often a plaintiff’s lawyer has a choice about where to file his or her client’s lawsuit. Those choices can involve whether to file the suit in state court in an urban or rural county or whether to file the action in a federal court rather than in a state court.
Read More →David Keeney - If we were to ask 1,000 new or used vehicle prospects whether they prefer to buy or lease their next vehicle, how would they answer? Most likely buy unless they have been presented both options. We as professionals realize that 80 percent or so of people’s thinking is based on attitudes and feelings, while only 20 percent is fact-based.
Read More →Kimberly Long - To the casual observer passing by DeBoer’s Auto in Hamburg, N.J., the dealership might appear to be a small, rather unassuming-looking used car lot. To be sure, DeBoer’s isn’t a gigantic operation – they stock about 20 used vehicles at any given time – but the area in which the store truly excels is its fixed operations.
Read More →RoadLoans is a combination of a lead program and a finance program. Dealers belonging to the program’s Preferred Dealer Network pay a subscription rate for a group of leads (no per-lead fees) to receive exclusive leads on near-prime and non-prime customers, and each lead comes with a built-in offer of financing from RoadLoans, a division of Santander Consumer USA.
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