Subaru System Can Prevent Some Bicycle Crashes
Study finds that early versions, though, not effective in most common types of collisions.

The nonprofit organization says that nearly 1,000 cyclists were killed in automotive crashes in 2021, up more than 50% since 2010.
IMAGE: Pixabay/Pexels
A new study shows that early versions of Subaru’s crash-avoidance system prevented crashes with bicyclists riding parallel to the roadway as they were designed to do but were less successful in preventing collisions with those in other locations relative to the vehicle.
One of the first such systems able to prevent crashes with bicycles, Subaru’s technology has recently been updated and could show more crash-prevention success, said the Insurance Institute for Highway Safety, which conducted the study.
Subaru’s EyeSight system includes driver-assistance features, among them automatic emergency braking, all underpinned by two cameras behind the windshield.
Its two early versions were designed to prevent only crashes with cyclists traveling parallel to the vehicle. The system cut such accidents by 29%, the institute’s study found. Its preventative effect on other types of crashes with bicycles was minor, according to the research.
“… to have a meaningful impact, AEB systems also need to be able to prevent crashes with bicycles that are crossing in front of the vehicle,” said study author Jessica Cicchino, the institute’s vice president of research.
The institute says that crossing crashes represent the majority of bicycle collisions in both the U.S. and Europe.
The nonprofit organization says that nearly 1,000 cyclists were killed in automotive crashes in 2021, up more than 50% since 2010.
It said that systems such as EyeSight should still not be considered a solution to auto-bicycle crashes.
“These technologies are fantastic, but it will be a long time before every vehicle in the fleet is equipped with such a system,” Cicchino said. “That’s why we need things like better roadway lighting to help drivers to see cyclists at night as well as more separated bike lanes and other infrastructure improvements that we know reduce crash risk.”
More Dealer Ops

Ladies and Gentlemen, This Is a Dealership: Why the Fundamentals Still Decide Who Wins
A teaching moment by a legendary football coach happens to apply perfectly in the auto retail space. Learn what it is and how to use it to your store’s advantage.
Read More →
Timing the Market Can Hurt Long-Term Program Performance
For dealer-owned reinsurance entities, avoiding volatility entirely can mean falling behind inflation and missing market rebounds that drive long term surplus growth. Missing just a handful of strong market days can materially impact cumulative returns—an important reminder for long horizon trust and investment strategies.
Read More →
Dealer Ads and the FTC
The agency has made it clear in recent enforcement actions and warnings, in auto retail and other industries, that advertised prices must include all nonoptional costs to the consumer.
Read More →
Used Autos Supply Dwindles
The March shopping surge, despite high prices, cut into inventory by the most since the thick of the pandemic, Cox Automotive analysts calculated.
Read More →
Managing Risk Effectively Through Changing Times
The variables influencing risk pricing have changed significantly over the past five years. Being proactive and responsive to emerging trends is not optional but essential.
Read More →
Survey Reveals What Won't Fix What's Breaking Car Sales
AutoPayPlus says extra-long auto loans are trapping consumers and threatening the dealer trade-in cycle, and that the industry is leveraging the wrong tools to combat high MSRPs.
Read More →
IA American Appoints Two Execs
Senior vice presidents of the company's agent and dealer channels chosen to support general agents and help auto dealers with sales and performance.
Read More →
Cox Automotive Acquires Inspection Firm
Full ownership of Alliance Inspection Management, or AiM, meant to unlock growth for Manheim inspection capabilities
Read More →
Assurant Expands Partnership With Holman
Extended collaboration delivers training, products and performance development to 30 newly acquired Holman dealerships
Read More →
Franchises, Throughput Down in First Half
A handful of states see franchise growth through June, while EV sales per store boost overall business in U.S.
Read More →